Abita Brewery - New Orleans, Louisiana

We worked with Abita Brewery on a full marketing campaign to generate general awareness and attract a younger audience to one of Louisiana’s top craft beer makers. We partnered with rapper Pell and other Louisiana natives to create a series of commercials highlighting Abita’s “Culture On Tap.” We highlighted Abita’s unique presence during regional events like Mardi Gras.

Results & How We Did It

We generated over 1,800,000 million digital impressions during their marketing campaign. The videos ran via social media and OTT ads for local customers. In partnership with our marketing agency River Beats Media, this on going partnership with Abita includes Pre-Production planning, Creative development, Cinematography, Direction during the shoot, and Post-Production editing, all tailored to enhance the project’s visual and marketing impact.